Economy at night as seen from "beer war" on the old town of Hanoi

Ancient spectrum - a place of entertainment for anyone at night "I have only spent 2 weeks in Hanoi and I must say that I am very surprised with the nightlife," a foreign tourist wrote about the experience on jakartar100bar. When living in Saigon, he often hears from his friends that Hanoi is a conservative city.

He described Hanoi as having hundreds of bars, clubs, and karaoke bars, from basically as few stools in 4 walls to luxurious and classy places. Nightlife venues are divided into three areas including the old town, around the West Lake and the central area from Hoan Kiem lake along the big streets.

Unlike the other two areas, expensive and normal, the old town area is a pleasant place for everyone. "It's cheap, noisy and messy," he said.

Dense entertainment venues in the old quarter. It is usually a sidewalk eatery, small bars selling cheap draft beer and even traditional, modern music venues ...

Draft beer corner is a common image many times appeared in international media, for example CNN Travel. It is the intersection of three streets: Luong Ngoc Quyen, Ta Hien and Dinh Liet.

Draft beer corner is a common image many times appeared in international media, for example CNN Travel. It is the intersection of three streets: Luong Ngoc Quyen, Ta Hien and Dinh Liet.

The battle for beer brands

Although there is no official statistics, it seems that beer is considered a popular commodity, best-selling at night, serving the needs of relaxation after a hard working day.

Market research company Euromonitor International said Vietnam was the third largest beer consumer in the world, after China and Japan. In 6 years, the volume of beer consumed here increased by 6.6% on average, while the global increase was 0.2%. This growth, combined with a population of nearly 100 million and is an attractive destination for tourists, makes Vietnam an attractive market for brewers.

Heineken's Vietnam sales have increased at a double-digit rate for the past four years. Vietnam is second only to Mexico in terms of its profits. Sabeco with the brands Saigon Beer, Saigon Export, 333 Export also exports everywhere, from sidewalks to luxury restaurants. Because of these things, when drafting the Law on Prevention of Harmful Alcohol, Beer was presented with the provision "banning the sale of beer after 10pm", many businesses and restaurant owners had called for heaven. Fortunately, when the law was passed in June 2019, this provision did not appear.

New breath for the economy

Expansion of the daytime economic space to serve the entertainment needs of residents and tourists is expected to bring a new breath to the economy.

These activities are even more important in the context that Vietnam is setting itself a goal to make tourism become a key economic sector in the future.

According to Young Intellectuals